Taking a great product and making it greater.  That's what we're about.  Forged Strength is born.  The result of re-imagining years of success and making them bigger and better.
Introduced for the first time over 20 years ago by Larry Deavers and known to the industry as Fitness Equipment by Larry, its mission was to produce and market the highest quality fitness equipment, providing the best value for the dollar. Mission Accomplished, Larry.  Today Larry's equipment can be found in high school, university and professional weight rooms across the country.  Larry's torch is now taken up by the next generation of fitness and conditioning engineering:  Forged Strength.  Power, Performance and Endurance is our design.   Molding Man Into Machine is our mission. It's our DNA.